Alexander Capio's Experience:
Chief of Marketing at Fresh Healthy VendingDecember 2012 - December 2013 | San Diego, CA
Responsibilities included developing marketing strategy and driving all advertising products and programs for largest international healthy vending corporation largest manage marketing department for healthy vending company, hire staff, retain vendors, manage social media, blog writing, manage multiple website, oversee IT/Developers, run pay-per-click, create search engine optimization campaign/execute, graphic design, supervise & write press releases, direct media contact, email campaign blasts, print media, create radio campaigns, media buying, web development, community outreach, media relations, and other duties assigned by management.
Marketing & PR Director at Coldwell BankerJanuary 2011 - December 2012 | San Diego, CA
Duties included train agents on marketing, write press releases, event planning, print marketing, media buying, create marketing plans, manage social media, hire staff, create intern program, recruit, manage facilities, budget reports, scheduling, create websites for agents, create online video & post on digital properties, pay-per-click management, event planning, marketing digital and print for over 300 agents, translate marketing material, and assist President as needed.
Chief Executive Officer at Lending Gateway, LLCJuly 2003 - August 2008 | United States & United Kingdom
Responsibilities included overseeing finance online advertising agency, commercial development, oversee budgets, ad campaigns, sales, manage staff, recruiting, implement strategic goals and objectives, manage over 200 websites marketing ads including geo/demographic targeting, implement email designs, banner ads, search engine optimization. Media buying CPA, CPM, CPC, PPC, and CPL formats. Key Achievements: ➢ Oversaw and developed major financial website directory: FindALocalLender.com that increased companies’ national presence with clients like Bank of America, Wells Fargo, and Quicken Loans. ➢ Created new revenue streams by adding landing pages for Debt Consolidation, Attorney, Medical, Tax Relief, Student Loan, Home Improvement, and Student Loan Leads. ➢ Created and implemented national direct response television and radio campaign for Attorneys seeking class action lawsuits against several unique industries. ➢ Developed online lead verification system that included quality control call center and digital verification which increased quality and response of leads resulting in 70% of clients increasing orders.